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President Su Zimeng visits IHE Deutschland GmbH at bauma 2025 booth

Article source: Upload time:2025-04-14

From April 7 to 13 local time, the booth popularity of Lunlian sisters company IHE Deutschland GmbH continued to rise. Customers from Libya, Colombia, Türkiye, Australia, Canada and other countries affirmed its product quality, brand image and management system, and clearly expressed their willingness to cooperate in depth.

Su Zimeng, President of the China Construction Machinery Association, visited the booth and fully affirmed the "dual brand strategy" of Lunlian Electromechanical and IHE Deutschland GmbH, as well as the foresight of "laying out the international market 9 years in advance", especially recognizing their "localization of employees, Local for Local" overseas model. He encouraged it to adhere to independent branding and intellectual property rights, and explore greater space in the international market.

Through exhibition exchanges, customers from multiple countries expressed interest in the international research and development, intelligent manufacturing platform, and global service network of Lunlian Electric and IHE Deutschland GmbH. Practical negotiations were held on customized needs and supply chain collaboration, laying the foundation for future order landing.

During the exhibition, senior leaders from Lunlian Electromechanical and IHE Deutschland GmbH were invited to visit the booth of XCMG Group and held talks with Jiang Mingzhong, Vice President of Global Procurement of XCMG, on "Global Factory Supply Chain Layout". Both parties agree that with the planning of XCMG's overseas factories, Lunlian Electromechanical and IHE Deutschland GmbH can accelerate the construction of supporting service centers, achieve efficient collaboration and resource sharing, and jointly enhance global market service capabilities.

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